アイデアの規模③市場の定義づけ
今回は、見過ごしがちながらも大切な市場の定義づけについてお話します。
新規ビジネスや新商品・新サービスを展開するにあたり、大切な市場規模のとらえ方と調べ方について
前回のブログは、市場規模のとらえ方として、TAM、SAM、SOMの定義を取り上げました。今回は、それぞれについてどのようにデータを集めていけばよいかについて、お話をします。
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